As legend has it, Pepperidge Farm founder Margaret Rudkin saw the crackers during a European trip and developed them at home for U.S. Goldfish, first created in Switzerland in 1958 by a cracker maker who designed them for his wife, swam their way across the Atlantic Ocean four years later. 1 most requested Goldfish flavor across social, so we wanted to bring the heat with an unexpected partnership between Goldfish and Frank's.' 'We learned that adults are big fans of Goldfish and it's an appetite we've never fully satisfied,' Janda Lukin, chief marketing officer for Campbell Snacks, said in a press release.

While Goldfish are usually seen as a kid-friendly snack, these new crackers are not necessarily designed for the younger set. Goldfish Frank’s RedHot crackers, featuring the flavor of the McCormick-owned spicy sauce, will hit grocery shelves in May. The snack not only offers 50-calorie serving options but indulgent choices such as Movie Theater Butter and Hot Buffalo along with limited-time flavors like Snickerdoodle, Caramel and Cinnamon Apple Mix, and now Smartfood Original Glazed Doughnut.Ĭampbell Soup’s snack cracker has teamed with one of the top hot sauce brands to debut a co-branded spicy snack this summer.

While Krispy Kreme is best known for its doughnuts, moving into popcorn is another way to grow brand awareness and develop a presence in a part of the grocery store that may have been previously unexplored.įor Smartfood, the collaboration with Krispy Kreme brings additional attention to the brand and expands its offerings for consumers. And General Mills and Danone have each partnered with the Girl Scouts to create cereal and coffee creamers, respectively, based on flavors of the iconic cookies. Dunkin' has worked with Kellogg to create coffee-flavored Pop-Tarts.

PepsiCo recently created a soft drink that combines the taste of Pepsi with the flavor of Peeps. The research showed a Krispy Kreme fusion would be the perfect addition to the lineup, Smartfood said.įood mashups are a popular way for two well-known brands to tap into their product awareness. After positive reviews, it assembled a panel of Gen Z consumers to brainstorm other mashup ideas. In 2020, Smartfood partnered with PepsiCo's Cap'n Crunch to release Cap'n Crunch's Crunch Berries Popcorn Mix as the first-ever co-branded limited-edition flavor. 'We are constantly looking for inspiration and pushing the boundaries of what's possible, which is why we're so excited to be teaming up with Krispy Kreme to give our fans something that's new and never been done before,' Tina Mahal, vice president of marketing with PepsiCo's Frito-Lay North America, said in a statement.

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